Chanel No 5: The story behind the classic perfume - BBC News
Gabrielle “Coco” Chanel came to Paris as the mistress of the textile baron Etienne Balsan in 1909 and set up a millinery boutique under Balsan’s apartment. Chanel was already a phenomenon in French fashion circles by the beginning of the twenties. She had a series of successful boutiques in Paris, Deauville, and Biarritz; she owned a villa in the south of France and drove around in her own blue Rolls Royce.
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When Gabrielle 'Coco' Chanel launched her debut perfume No5, in 1921, it changed the whole world of fragrance. We trace the story of this iconic name.
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