The History of Chanel No. 5

It sparked a revolution, inspired generations of women and changed the very notion of what perfume could be

Chanel No. 5 turns 100: the story behind the world's most famous perfume

The 1920s: when Chanel changed everything - The Perfume Society

Chanel No. 5 debuted on May fifth, 1921. To celebrate 100 years, here are ten of the perfume's most iconic advertising campaigns. 

Chanel No 5: 100 Years of Iconic Imagery

The unauthorized biography of the world's most famous, seductive, and successful perfume With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries.

The Secret of Chanel No. 5: The Intimate History of the World's Most Famous Perfume [Book]

Spotlight on Brad Pitt, the seductive new face of Chanel No. 5, who also shows his grittier side in Killing Them Softly. By Amy Fine Collins. Photograph by Mario Sorrenti.

Photo: Brad Pitt as the First Male Face of Chanel No. 5

Chanel's approach to marketing: Then and now

N°5 Eau de Parfum Twist and Spray (EDP) - 3x0.7 FL. OZ.

Chanel Beauty Launches 'No.1' Collection and It's Already Iconic

Chanel 5 Body Lotion 6.8oz / 200ml : Beauty & Personal Care

Chanel Introducing No.1 Clean Skin Care, Makeup Line – WWD