Forget Quality And Sustainability: High Price Drives Consumer

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A recent study by J.N. Kapferer and P. Valette-Florence finds high price is what drives affluent consumers to luxury brands. Quality, sustainability and other intrinsic factors are far less important than the value consumers gain through conspicuous consumption.. A recent study by J.N. Kapferer and P. Valette-Florence finds high price is what drives affluent consumers to luxury brands. Quality, sustainability and other intrinsic factors are far less important than the value consumers gain through conspicuous consumption.

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This is a CHANEL 2023 Cruise Classic Handbag (A01112 Y01295 94305, A01112 B10077 NL300, A01112 B09814 NM221) of CHANEL.

Chanel Classic Handbag 2023 Cruise, Black