How To Market Makeup To Men - by Jason Rogers - The Mandate

One day we'll look back on the era when makeup was only for women and think: Huh? Here we gathered seven fearless actors, musicians, and models to embrace the glorious now of male beauty.

The Glorious Now of Men in Makeup

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The Most Popular Mens Cosmetics Trends in 2023

Beauty brands for men are anticipating continued rapid growth, but which categories fare best and how do male consumers differ?

How to prepare for a men's beauty boom

Men and Makeup have had a relationship dating back to 4000 BCE. Ancient Egyptians used thick black eyeliner to accentuate their eyes. Fast forward to the 1970s and ’80s where musicians like KISS…

Makeup for Men: A Growing Industry, by 14ideas

Why nobody's buying your makeup line geared towards men

Skin Deep: Cosmetics Becomes a Bull Market - The New York Times

A solid business foundation – male make-up enters the boardroom – European CEO

The pressure on men to look young and fit is more intense than ever–and it’s getting worse. Here, what the high flyers are doing to impress.

Why Men Are Turning to Cosmetic Procedures to Impress in the Boardroom – Robb Report

Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women

Macho makeup: New research on how cosmetics increase attractiveness in men

From Ezra Miller to Sean Pablo, is the ubiquity of men in make-up across broader spheres indicative of a turning tide?

Is the rise of male make-up a sign of a new era of masculinity?

Men & Makeup: The Changing Face of Chinese Beauty