The Art of Luxury: Chanel Marketing Strategies and Marketing Mix

In yet another brilliantly inspired move, Chanel’s Creative Director Karl Lagerfeld invited guests to journey with him on a symbolic cruise to embrace the maison’s 2019 cruise collection on Thursday evening. Never one to do something by halves, Lagerfeld didn’t let the fact he couldn’t find an appropriate ocean liner to host a floating show stop him. He just constructed a 330-foot-long ship in the middle of Paris’s Grand Palais instead. Named “La Pausa,” after the summer house Gabrielle Chanel built on the French Riviera in the 30s, the giant ship served as the perfect backdrop to the French luxury fashion house's nautical-inspired collection.

Chanel's 2019 Cruise Show was Pure Nautical Magic

Inspired by train travel, Virginie Viard’s first collection for Chanel Cruise 2019/2020 exudes practical femininity

Virginie Viard's First Chanel Cruise 2019/2020 Collection Puts A Railway On The Runway

The brand staged their epic Cruise 2024 show at Paramount Studios in Los Angeles.

Inside the Chanel Cruise 2023-2024 Show in Los Angeles

Chanel Cruise 2022 - 23 collection presented with a runway show in Monte-Carlo - discover all the looks

Chanel Cruise 2022-23 Collection See All The Looks

For Cruise 2023, Chanel headed to Monaco, which creative director Virginie Viard says “is inherent to the history" of the house. "I will never forget the times

All the looks from the Chanel Cruise 2023 show - Vogue Scandinavia

The Chanel show in Paris will be followed by Christian Dior in Chantilly, Louis Vuitton in Saint-Paul-de-Vence and Gucci in Arles.

As Chanel Opens Cruise Season, All Roads Lead to France – WWD

Chanel Resort 2023 collection, runway looks, beauty, models, and reviews.

Chanel Resort 2023 Collection

The “Life at Sea” ship will set sail from Istanbul in November, traveling to 375 destinations, with stops in 135 countries across all seven continents.

Inside world's 1st 3-year cruise around the globe - Good Morning America

Staging a fashion show in a country that still has food rationing was always going to be contentious.

Chanel's most contentious show yet: the story behind Cuba's first fashion show - and a guest appearance by the Kardashians

Virginie Viard was not only inspired by Monaco for the Chanel Cruise 2022/23 collection, but chose Monte-Carlo as the destination for its unveiling

Ready, Set, Monaco: Every Look From Chanel Cruise 2022/23 - MOJEH

On a CHANEL 2021 Cruise - Fashion Magazine 24

The Chanel ambassador joined Lily-Rose Depp and Claudia Schiffer to take in the house’s 2020 cruise show at the Grand Palais in Paris.

Keira Knightley on Virginie Viard's First Solo Show for Chanel – WWD

Pack the trunks: Fashion takes its cruise season on the road again, to locations Near, far, exotic and otherwise remarkable.

Shows on the Go: Cruise Season Hits the Road – WWD

The classic or revolutionary values ​​of fashion legends are still being preserved and renewed to catch up with the new era.

The heirs of fashion symbols, who are they? - Enixc

Plan Your Summer Itinerary Inspired By The Locations Of Cruise 2024