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Download this stock image: Baptiste Giabiconi diplays a creation designed by Karl Lagerfeld for Chanel Fall-Winter 2011/2012 Ready-to-Wear collection show held at Le Grand Palais, in Paris, France on March 8, 2011. Photo by Thierry Orban/ABACAPRESS.COM - 2E1F748 from Alamy's library of millions of high resolution stock photos, illustrations and vectors.

Baptiste Giabiconi diplays a creation designed by Karl Lagerfeld for Chanel Fall-Winter 2011/2012 Ready-to-Wear collection show held at Le Grand Palais, in Paris, France on March 8, 2011. Photo by Thierry Orban/ABACAPRESS.COM

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File photo - Fan Bing Bing posing at the Chanel Ready-To-Wear Fall-Winter 2011-2012 fashion show designed by Karl Lagerfeld at the Frand Palais in Paris, France on March 8, 2011, as part

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Ines de la Fressange posing at the Chanel Ready-To-Wear Fall-Winter 2011- 2012 fashion show designed by Karl Lagerfeld at the Grand Palais in Paris, France on March 8, 2011, as part of the

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Karl Lagerfeld at Chanel: The Wonder of It [PHOTOS] – WWD

Since 1997, Chanel has operated the ‘Paraffection’ scheme, which sees the brand give financial investment to ten small specialist firms. Aiming to preserve the skillset that defines French fashion, Paraffection is undoubtedly a labour of love. But what else is it? We investigate the motivations behind the Paraffection subsidiary, financial and otherwise, and ask, when a brand begins snapping up independent firms, what are the consequences for the fashion industry as a whole? In 1997, the Paraffection subsidiary of Chanel was established. Paraffection is a group of independent ateliers, each one bought up by Chanel to safeguard its endangered speciality skill.

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