29 Viral Fashion Brands on TikTok You Need on Your Radar

TikTokers Are Buying the #CheapestThing From Luxury Brands on The Viral List - YPulse

YPulse's Most-Read Article of 2022 In WE Is… - YPulse

Luxury Brands On TikTok: The 5 Brands Leading The Way In 2022

TikTok teens are obsessed with fake luxury products

Luxury brands go all in on TikTok - Digiday

Fashion started warming up to TikTok. Then turbulence hit

Luxury fashion brands are scared of TikTok, except one: Loro Piana. Despite being 100 years old, Loro Piana knows how to do TikTok.

LUXURY FASHION BRANDS GETTING TIKTOK RIGHT: FT. LORO PIANA - Culted

5 Fashion Trends Expected to Take Off With Gen Z & Millennials - YPulse

You go viral overnight on Tiktok or Instagram. Now how do you get rich? - Vox

Brands Need To Act Like Publishers on TikTok

White House drafts TikTok stars to blame Putin for rising gas prices

Beauty is booming. YPulse’s youth brand tracker data shows what beauty brands young European females say are the hottest right now… TL;DR For young women, beauty is not just about good looks anymore; it’s about self-care and self-expression, and brands that tap into this are winning their affinity Young European females largely favor luxury beauty

The Hottest Beauty Brands, According to Young Females in Western Europe - YPulse

To reach young consumers, these four brands turned their mascots into TikTok stars…

The Brand Mascots Who Became Internet Celebrities - YPulse